Motivation is a rich and changing field that has enjoyed much progress in its relatively brief history. In more than six decades following Hull’s insights, there have been major upheavals in the field (the shift from behaviorism to cognition); new theories and concepts have been introduced, and novel research directions have been pursued (such as the finding that reward can decrease motivation). Principles of motivation have been described that can become the basis for intervention. Quite a bit is known, for example, about the positive motivational consequences of attributing failure to lack of effort rather than low ability, of selecting tasks of intermediate difficulty, and of focusing on mastery rather than outperforming others. All these principles have good theoretical and empirical grounding. The challenge for the future will be to study motivation in context. Examining achievement expectancy, values, and goals and how they get expressed in the broader context of social and cultural influences might provide important clues for understanding the academic challenges faced by many ethnic minority youth. Addressing such issues will be a useful step toward promoting the field of motivation in education research and assuring its continued vitality.
